The Bank of Princeton is a growing, profitable community bank that was founded in Princeton, New Jersey in 2007. It is a New Jersey state-chartered commercial bank with ten branches in New Jersey, including three in Princeton and others in Hamilton, Pennington, Montgomery, Monroe Township, Lambertville, New Brunswick, Lawrenceville and three branches operating under the MoreBank name in the Philadelphia area.

In early 2007, StimulusBrand was tapped to help launch this new community bank beginning with its logo and identity materials, signage, in-branch styling, advertising, direct mail, product brochures, and grand opening promotions as support to each branch office opening. The first year ended with more than $60 million in deposits and saw the successful openings of 2 more branches with more than $20 million in deposits in their opening months. The bank reached $100 million in deposits in 1.5 years. In 2010, MoreBank, a Korean based bank in Pennsylvania, was acquired by The Bank of Princeton. Combined with the three branches under the MoreBank division, there now are thirteen branches total in two states.

StimulusBrand provided ongoing advertising, marketing and promotional support through 2010.

identity • collateral • advertising • media planning • direct mail • branch opening promotions • displays