The Bank of Princeton

In 2010, StimulusBrand was tapped to help launch this new community bank, beginning with its logo and identity materials, signage, in-branch styling, advertising, direct mail, product brochures, and grand opening promotions as support to each branch office opening. The first year ended with more than $60 million in deposits and saw the successful openings of 2 more branches with more than $20 million in deposits in their opening months. The bank reached $100 million in deposits in 1.5 years. In 2010, MoreBank, a Korean-based bank in Pennsylvania, was acquired by The Bank of Princeton. Combined with the three branches under the MoreBank division, there now are thirteen branches total in two states.