This book introduces “positioning” as a key element to success in business and what can happen when your team has a strategic “Position Player” on board. Through the experiences and brand cases cited by Tom McManimon, learn the value of brand positioning. Find your unique place to shine and build your game plan to win the hearts, minds, wallets, and loyalty of customers.

See new perspectives on personal branding, the value of reinvention, and the importance of managing your brand today. Gain confidence and direction, knowing better what distinguishes YOU and, in the process, reveal the elements of a brand you already know. Yours.