iXP Corporation

iXP Corporation, located in Princeton, New Jersey, serves government, higher education, and corporate campus clients throughout North America, tackling some of their toughest public safety challenges involving governance, operations, technology, and facility needs.

iXP selected StimulusBrand to develop a complete brandscape and marketing program. We conducted discovery and developed marketing and media plans, brand positioning, identity, website, advertising, collateral, PowerPoint, displays, posters, and more.

We then helped iXP secure a celebrity endorsement agreement with Yogi Berra, including rights to feature his famous quips and the freedom to write new ones to apply to iXP. Advertising featuring Yogi was displayed throughout key market airports and industry publications, culminating in the market dominance of Times Square, NY, and sponsorship of the Tony Awards.