I’ve been in the advertising business for more than 40 years. Never before have we seen such proliferation of information, story sharing, and multi-media. It feeds the way we think, purchase, work, and even how we treat one another. But how much of it is original, true or even trustworthy. …
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Small businesses aren’t run like mega corporations, and so each requires different strategies for success. Here are productivity tips for helping small-business leaders succeed. 1. Prioritize the Most Important Tasks “Each day, make sure each team member is focusing their attention on the task that will move the needle the…
The digital marketing industry contains two types of people: experienced marketing professionals with a traditional approach who start by tapping into the psyche of their target audiences; and a newer generation of marketers who have trained in a digital-first era and familiarized themselves on a practical level with the various…
What is Positioning? Why is it important to your brand marketing?