CHAP’EL Sunglasses by Moore Frames engaged StimulusBrand to create an exciting and consistent brand styling that would appeal to multiple target groups while raising their marketplace presence. A consumer ad campaign featured people engaged in life’s activities reciting, with humor and confidence, all they could see in front of them —thanks to now wearing Chap‘el frames.
Trade ads featured weekend warriors poised for action. Headlines, referred to the sunglasses in each image as shades, shields, and flaps projected readiness and confidence when wearing Chap‘el frames. Ad copy pointed attendees at trade shows to the Moore Frames booth where they could register to win a FREE fully-stocked counter display.
We rounded out the styling as we designed displays, packaging, and hang-tags for all product lines.