Fullfilled Coffee. Our StimulusBrand team spent a week in Santa Fe, New Mexico, working with a family planning the launch of a new kind of Coffee Café experience —called Fullfilled Coffee Company™. Similar to the well-known Starbucks brand – albeit with a warmer, more artsy ambiance and more emotionally and spiritually fulfilling vibe, the initial café launched in Edmond, Oklahoma. Here, expression is king! Customers are encouraged to express what fulfills them. Coupled with their Community program, Living Fullfilled Initiative™, the café owners encourage community artists to submit their work for display in the café – and offer grants to advance artists’ crafts.
By serving up a unique experience over coffee while exposing creative talents in the region, we helped create “storydoing” to complement the storytelling, adding further authenticity to their brand.
Our work encompassed brand invention, logo and identity, advertising, collateral, display, and outdoor.