Branding, Marketing & Advertising Articles and Agency News
Traditional vs. digital marketing: The relevance of both.
The digital marketing industry contains two types of people: experienced marketing professionals with a traditional approach who start by tapping into the psyche of their target audiences; and a newer generation of marketers who have trained in a digital-first era and familiarized themselves on a practical level with the various…
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At the center of a rebranding for Henry J. Austin Health Center
StimulusBrand is proud to reveal the new brand mark and integrated communications program promoting a transformed Henry J. Austin Health Center. We are so pleased to introduce their new brand which reflects their vision and mission of providing high quality care and services to a diverse community regardless of their…
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Your brand is strategy, research, audience & culture long before logo, colors and fonts.
What was once (long ago) just a nugget of an idea has been developed, implemented, tweaked, twisted and re-defined over the years. Can you state what your brand is right now? Do you think it is your logo? What is the “unique & enduring” proposition that keeps business coming your…
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Strategic brand review & Positioning. Your move!
There’s no question that your brand—the ultimate courier of your business personality and service offerings—is essential to your success in generating and preserving customer loyalty. Although your brand’s shelf life should be long-lasting and its delivery consistent, it should also evolve when your marketplace and today’s fast-moving communication landscape call…
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They ALL matter to my kaleidoscope of creativity
It’s fitting that I built a career in advertising. One that is filled with colors of all tint and diversity of all sorts. The range of talents and ideas and thoughts and opinions and perspectives and beliefs all make up my kaleidoscope of creativity. Being open and inviting to all…
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Re-examine your brand message, bolster your brand equity, and ensure a winning brand position.
Drive perception and control your message. Schedule a brand review with StimulusBrand Communications. For a limited time, book a Brand Review and Brand Positioning study, a $4500 value for 50% OFF with StimulusBrand Communications. Good through September 2020. With Covid-19, and its effect on…
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Daily business shout-outs. Champions to our local economy.
Hi folks! Tom McManimon here …from StimulusBrand Communications. You know the phrase “it takes a village? Throughout the coronavirus pandemic and our time of quarantine, social distancing and closed business, it’s important that we keep our local and small businesses in mind. Many have struggled and will continue. I count…
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Key questions to knowing your brand.
Know your brand. Improve your marketing performance. Branding is WHO you are—and Marketing is how you build awareness. Think of your brand as the DNA that makes you and your products or service unique. Marketing is your tactical approach to tell the world. The more authentic your brand, the greater…
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This time presents opportunity to reinvent.
So you spent countless hours, years really, developing and growing your business. You were in control. Our economy was kickin’ and growth was strong. And just when you thought you had all things hummin, you’re thrown a curve. Our recent Covid-19 pandemic tossed a nasty curve our way and forced…
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StimulusBrand transforms PamTen, Inc.brand
StimulusBrand Communications transforms brand for PamTen, Inc. revealing new identity and communications. PamTen, Inc. an innovative technology and staffing resource and trusted business partner to Fortune 500 enterprises, small businesses, and non-profits. From strategic planning, to solution design and implementation, to ongoing management and maintenance, PamTen aligns technology with business…
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Protect your investment in your brand. Opportunity is knocking.
When a recession hits, marketing is typically one of the first places business owners are tempted to cut. It is judged, perhaps too hastily, by companies as an expense rather than an opportunity. This is a mistake. It’s well documented that slashing the marketing budget in a downturn will only help defend…
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Shopping Local & Supporting Small Business
An edited and re-post WORTH giving attention to. PLEASE think about your local-area small businesses. They know you and serve you day in and day out. And they need your support. By now the COVID-19 virus has impacted hundreds (if not thousands) of small businesses in our community. People are…
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StimulusBrand Communications Wins Big at NJCAMA 2019 Astra Awards
The NJ Communications, Advertising and Marketing Association (NJ CAMA) honored Stimulus Brand Communications with 12 distinguished Awards of Excellence at the 2019 ASTRA Awards competition held on Thursday, October 10, 2019 at Jasna Polana in Princeton, New Jersey. Agency clients, Philadelphia Insurance Companies, The Bank of Princeton, Gardasil Brand, Mid-State Lumber, Smug Brewing,…
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Henry J. Austin Health Center engages StimulusBrand to raise awareness of quality care and healthy outcomes for Greater Trenton community.
StimulusBrand Communications has been engaged by the Henry J. Austin Health Center for a re-branding effort. Work began with strategic review, communications planning and positioning to set the foundation for advertising messaging and follow-up marketing efforts. The agency then plans to develop a new logo and brand identity. Henry J.…
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Watershed moments can be life-changing and help reveal your happy!
Several months ago, my son and his wife had a baby boy they named Aiden, which made me….a grandfather. Yayyyyy and Yiiikes! Whenever I hold him, his face lights up with wonder and expressions. And, I wonder what’s going on inside that little head of his.You’ve heard the phrase, “kids…
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New Identity for Princeton Mercer Regional Chamber
StimulusBrand proudly introduces the new brand identity created for New Jersey’s largest Regional Chamber of Commerce—Princeton Mercer Regional Chamber. The consolidation of the Princeton Regional Chamber of Commerce and the MIDJersey Chamber of Commerce has created a dynamic, forward-thinking organization that is rich in history, yet continually evolving to meet…
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Corporate Brand Makeover. When is the time?
Take care of your brand. Your bottom line will thank you! For a consultation, call Tom McManimon at 609.538.1126. Email: tom@stimulusbrand.com Companies often come late to the rebranding process. How do you know when it is time to reinvent? Sales may not be up to expectations or growth has slowed.…
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Positioning your thing: Capture the hearts, minds and souls of customers
Every one of us has…a thing! And we’re ….proud ….of our thing. Our thing is unique. It’s not someone else’s. Its YOUR thing. We ALL want our thing to grow. We all want our thing to be impressive, so the right people stand up and take notice. And we…
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New ad campaign in a Mid-State of Mind for Mid-State Lumber.
StimulusBrand Communications launches new ad campaign directions promoting Mid-State Lumber. Creative work features print and digital advertising and sales support materials. Since 1976, Mid-State Lumber Corp. has earned a market-wide reputation as a source of building material products for the retail lumber dealer. With four facilities located in Branchburg, NJ,…
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New multi-media brand campaign for The Bank of Princeton
StimulusBrand announces the launch of a new multi-media brand advertising campaign promoting The Bank of Princeton. Appearing throughout the central New Jersey region beginning September 3rd and running through November, 2018, a broad mix of media features TV commercials, In-Theatre Video, Billboards, Train Station platform posters, and Print ad placements…
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StimulusBrand-SMUG brewery brand
StimulusBrand was recently selected to develop and help launch SMUG BREWING, a new craft brewery set to open early this fall in Pawtucket, Rhode Island. Initial work began with logo identity, a marketing tagline which states: Artfully Crafted. Boldly Consumed. —— followed by their website design. Smug Brewing Company will open…
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StimulusBrand wins 12 Awards
It was raining Gold, Silver & Bronze. at this year’s annual Awards event for NJ Communications, Advertising & Marketing Association held at Jasna Poland CC. A great mix of our agency ( https://stimulusbrand.com) work was honored to receive 12 trophies. Twelve! A mix of Gold, Silver and Bronze. The work…
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Brand Makeover Clinic – Event Past! Schedule your Company for a Brand Review.
Prepare for a Brand Makeover—A Smart Approach to Improve Brand Relevance and Effectiveness as Your Business and Your Marketplace Change There’s no question that your brand—the ultimate courier of your business personality and service offerings—is essential to your success in generating and preserving customer loyalty. Although your brand’s shelf life…
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Reinventing your brand with color
The web. Social media. Television. Print. Outdoor. Brochures. Papers. We are increasingly bombarded with information, entertainment, and noise—all in a rich mix of words, color, and imagery. The saturated media mix has become a place for synesthesia, fighting for attention, capturing imaginations, and overloading the senses—causing many to zone out while pockets of others…
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Marketing —making a difference
As we approach the final turn towards the finish of the year, I am always reminded of the work we were fortunate to develop over the course of the year. It’s been another terrific year filled with corporate brand makeovers, fresh identity programs, feature videos, new web designs and more.…
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StimulusBrand—Princeton Regional Chamber Ad campaign
The Princeton Regional Chamber of Commerce , Central New Jerseys largest Chamber, announced today that they are launching a new multimedia advertising campaign that will focus on the Chambers regional growth and highlight the business experience the Chamber is bringing to its member companies. This campaign marks the first time a…
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The Position Player. And what happens when you have one.
I am now developing a NEW book focusing on Brand Positioning entitled: “The Position Player. And what happens when you have one.” My career has been largely focused on developing Brand Strategies that set client companies up to compete and win. A strategic and proprietary positioning has always been the foundation for…
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Branding can define and increase your wealth
Preview the interview at the following link: https://vimeo.com/193391251 And pick up a copy of Toms book “The Stuff That Sticks. The personal brand you already know.”at Amazon.com today. Invest In Your Brand & Grow Your Wealth Deborah J. Fraizer, RICP®, Financial Advisor, interviews Tom McManimon, President & Owner of StimulusBrand, which…
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BRANDING checklist
StimulusBrand logos 2106 From a branding ambassador and impassioned marketer: a pass-along set (7 topics to be exact) of advice—brought to you first from Spinsucks.com—for all those considering refreshing their company or product brand: So you’ve sat down, stressed out about your logo, decided on what colors you’ll use, and now…
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How well do you represent your brand?
Most people go about their daily business reacting to brands all around them—or not. The work brands do to distinguish themselves makes the difference between winners and also-rans. And, the same can be said about you and how you represent your company’s brand or your personal brand. Have you ever heard the…
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What my experience with Lockjaw can teach you about Customer Loyalty
They say that if you live long enough life will hand you a few surprises — a few crises along the way. And how you “Rise” to those challenges makes all the difference in going forward. Back in 2002, a company where I worked for 16 years and helped…
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StimulusBrand produces 2016 Birds – Calendar design for USDA
StimulusBrand continues to partner with Diversity Marketing and the USDA to help educate farmers and owners of birds and poultry to know the warning signs of infectious deceases and and offer specific steps to help protect their birds. As part of a deep marketing program consisting of web, interactive, event…
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Excellence. At work……begins with new brand identity for Stewart from StimulusBrand
StimulusBrand partners with Stewart Business Systems (a Xerox Company), a regional leader in the field of Office Technology, Solutions and Service since 1959, to refresh and energize their Stewart brand and local marketing activities. StimulusBrand launched an all-new logo and system identity, tagline, stationery, marketing materials, and a new website underway.…
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Inspiration. On display. New brand campaign for NJ State Museum
StimulusBrand has helped launch an all-new identity supporting the New Jersey State Museum. Work included brand strategy, new logo and tagline, way-finding signage, graphics style guide, email programs and a membership brochure. The brand message positions the Museum as a place for: Inspiration. On display. The new mark features a…
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StimulusBrand designs interactive reports for Prudential Agricultural Investments
StimulusBrand is working with Prudential Agricultural Investments to design and publish all-new Commodity Quarterly Investments Summary Reports. Reports will be online as interactive documents approximately 30-40 pages and displayed by section of country and highlighted commodities. The new program begins in November 2015.
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StimulusBrand to rebrand NJ State Museum
Stimulusbrand has been engaged to redevelop the brand and marketing support to the NJ State Museum. Work begins with research, identity, and signage with an anticipated launch beginning in summer of 2015.
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Branding refresh—Stewart Business Systems, a Xerox Company & StimulusBrand
StimulusBrand is pleased to announce a new partner relationship with Stewart Business Systems (a Xerox Company), a regional leader in the field of Office Technology, Solutions and Service since 1959. With a goal to refresh and energize their Stewart brand and local marketing activities, StimulusBrand will be partnering with Stewart…
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Hire your design firm from the inside out.
I was asked recently, “why do top firms hire you and what makes them stay? I quickly thought, “is it our portfolio, our reputation, specific experience, or maybe a strong referral?” I am happy to say that all of those have played a role in securing new clients and building…
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To rebrand or not to rebrand. How to know.
Companies often come late to the rebranding process. How do you know when it is time to reinvent? Sales may not be up to expectations or growth has slowed. Often, companies tweak their advertising messages or change agencies. They rarely work on their brand. Moreover, what we've learned is that...…
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9 quick questions to knowing your own brand.
Do you deliver or sit through an Annual Review in your job? Usually, this process provides a barometer in how you are performing and what steps you can take to make improvements or enhance your skills and value. The same can be said when it comes to your personal…
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The worth in designing a professional logo
"I think it's time for a new logo." How many times have you considered that while planning new marketing initiatives? Too often it is followed by a typical response, "I don't think it's worth it." Some people might say determining the worth of a professional logo is impossible, but 33…
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Inglis Signs StimulusBrand For Brand Marketing
July 8, 2014, Ewing, NJ and Philadelphia, PA -- StimulusBrand Communications has been engaged by Inglis, a trailblazing organization based in Philadelphia. Founded in 1877, Inglis enables people with disabilities, and those who care for them, to achieve their goals and live life to the fullest. StimulusBrand will help refresh…
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Tom McManimon designs 2014 Obie Award-winning outdoor campaign
Tom McManimon, principal at StimulusBrand Communications, designs Obie Award-winning outdoor campaign. Working in partnership with Diversity Marketing and Communications, Tom created a Public Service campaign assisting New Jersey’s Essex County Sheriff’s Department in spreading the word that Carjacking is a serious crime that results in serious prison time. The 2014…
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StimulusBrand Communications gets independents noticed
By Amy Heistand for The Times of Trenton / 4/14/14 Today, with the internet, social media, broadcast advertising and more all competing for your customers’ attention, it takes a lot to get your business noticed. If you’re going to stand out in the crowd, the right marketing strategy isn’t just…
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Individual Branding – “It’s Personal”
Have you ever heard the phrase, “Personal Branding”? Do you think it is revealed in your dress style, your job position, the car you drive or even the company you keep? What I love most about Personal Branding is just that — it is personal. No two personal brands are…
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Are you a good listener? That is the question.
In marketing and advertising, many creative ideas never see the light of day because of weak presentations or poor selling skills. Managers dedicate time and money on training programs promising to improve a staff members' sales and presentation techniques. The problem may, however, originate much earlier than the sales presentation.…
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StimulusBrand lands new branding assignment with Capital Agricultural Property Services, Inc.
StimulusBrand launched an all-new brand identity, collateral and website for Capital Agricultural Property Services (CAPS), a division of Prudential. Work includes logo & identity, an all-new website design, collateral & interactive, and user training manuals. The new identity and website can be found at www.capitalag.com.
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Company Stories – Don’t just Tell…. Do!
A recent book entitled True Story: How to Combine Story and Action to Transform Your Business is creating a buzz in the marketing community. It is written by Ty Montague, a successful advertiser and the founder of co: collective, a consultancy that helps clients develop a brand story by using…
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StimulusBrand Communications builds brand coverage for Philadelphia Insurance Companies, Inc.
StimulusBrand launched a new nationwide ad campaign for Philadelphia Insurance Companies supported with print, online and web media. Campaign ads promoting a new corporate brand positioning highlighting various business units appear in publications such as: Insurance Journal, Best Review, Risk & Insurance, National Underwriter and more.
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Tom McManimon Inducted into Search the Elite for Excellence in Marketing
Mr. McManimon leads a premier marketing firm in New Jersey EWING, NJ, JULY 7, 2013, Thomas McManimon, President and Owner of StimulusBrand Communications, has been recognized by Search the Elite for showing dedication, leadership and excellence in Marketing. Mr. McManimon, who has more than three decades of experience in the…
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Truth in Branding — the Beginning of a Lasting Relationship
There’s a saying that you can’t make someone else happy unless you are first happy with yourself. Likewise, you can’t get others to understand your brand until you understand it yourself. As important as it is to understand our personal “influencers,” as discussed in our last blog, it’s equally important…
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The Influences that Influence
“If you know from whence you came, there are absolutely no limitations to where you can go.” — James Arthur Baldwin Deep spiritual thinkers as well as quantum physicists claim that every single thing influences every other thing. In chaos theory, the so-called “butterfly effect” is based on how a…
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10 Ways the “Artist Within” Can Make You Even More Successful!
When you hear the term “artist” do you think of drawing or painting, or arts and crafts, or music, or even poetry? You might say, “Gee, no way am I an artist.” Even though I immersed myself in many tactile art skills while growing up, I still remember my father…
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Why Hire a Branding Expert?
Stop talking to yourself! Step outside and learn a thing or two. You just might come to a better understanding of whom your customers are and their motivations. And, reach them in manner that makes them favor your product or company. Uncover new opportunities or fresh ways of thinking about…
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StimulusBrand Communications – Wins Big at NJCAMA 2011 Astra Awards
The NJ Communications, Advertising and Marketing Association (NJ CAMA) honored StimulusBrand Communications with 11 distinguished Awards of Excellence, 5 Gold and 6 Silver Awards, at the 2011 ASTRA Awards competition held recently at Jasna Polana in Princeton, New Jersey. The USDA, IXP Corporation, Reid Sound, Navitas Corp., Ocean City Tourism,…
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StimulusBrand Promotes Healthy Living with USDA
StimulusBrand, in partnership with Diversity Marketing and Communications, recently developed proposals to the USDA. The agency has been contracted to implement a national multi-media public awareness campaign focusing on Fish Health. Messaging will center on Viral Hemorrhagic Septicemia (VHS) a disease negatively affecting various species of fish and encouraging better…
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What a Lesson in Phonics Can Do for Creativity
I am always surprised at how many people have trouble pronouncing my name. McManimon. You would think it was full of consonants. It's simple really, if you took phonics in grade school. Today, we are so geared to experience the world around us in flashes. Nano-seconds really. In the communications…
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StimulusBrand – The Sound of Things to Come
StimulusBrand has been engaged to brand Reid Sound, Inc., a sound engineering and event sound management company located in Hamilton, New Jersey. Work will begin with a new logo and identity materials along with brand positioning. Ongoing media mix for 2010 will include website re-design, direct marketing, online and broadcast…
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Stimulusbrand Secures Emergency Response Leader
StimulusBrand secures relationship with public safety and emergency response leader iXP Corporation. With more urgency and focus on emergency response preparedness, StimulusBrand developed a new brand position and identity for iXP Corporation, headquartered in Cranbury, New Jersey. Program elements consisted of a communications plan, Identity and business papers, brochure and…
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Stimulusbrand Builds Architecture Visibility
StimulusBrand recently developed integrated communications for Connolly Architecture, LLC., a Princeton-area based architectural firm. The program consisted of a multi-panel brochure presenting background, design samples, and the company focus on sustainable design. An all-new website (www.connollyarchitecturellc.com) features a full study of the company strengths, a deep gallery of architectural projects…
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A Stimulus Plan to Bank On
StimulusBrand recently created initial brand positioning and identity for the launch of a new bank to the Princeton, NJ community. Opening of the first branch was supported with advertising, direct mail, collateral, interior design, and grand opening event activities. Further brand building and product promotions helped end the first year…
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StimulusBrand – Champion for Business
StimulusBrand principal, Tom McManimon in partnership with PING (Princeton Internet Group) and various other professionals has lent marketing expertise towards re-branding The Princeton Regional Chamber of Commerce. Positioning the organization and its members as Champions for business, an all-new website developed by PING, www.princetonchamber.org will feature members as familiar faces…
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What’s Your Story?
Next time you're networking, remember this: you have but a brief moment-sometimes seconds-to tell your story. It is in how you tell your stories and how you direct them that make them memorable...or not. Storytelling is an indication of ones emotional intelligence - perhaps even more than their rational intelligence.…
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StimulusBrand Helps People See Moore
StimulusBrand recently helped regional leader Moore Frames and their Chap'el line of sunglasses open eyes to a broader national audience. Preparing for two of the largest national retailer shows, Stimulus Brand developed an all-new display booth and promotion offering free counter displays stocked with sunglasses. Developing targeted direct mail to…
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StimulusBrand Green With Energy
StimulusBrand recently developed integrated communications for the identity and launch of Windstreet Energy, Inc. , a renewable Green Energy company. We launched a multi-media campaign consisting of corporate identity, advertising, business & consumer sales materials, direct mail with fulfillment materials, banner and website design, and signage. A series of gift…
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Stimulus Plans to Rejuvenate — Once and for All
StimulusBrand will develop integrated communications for the identity and launch of Onsen for All , a new wellness center in Kingston, New Jersey. The center, inspired by the Japanese onsen tradition of the therapeutic benefits of hot water soaking, will feature a beautifully landscaped Japanese-style spa garden with cedar hot…
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