StimulusBrand recently helped regional leader Moore Frames and their Chap’el line of sunglasses open eyes to a broader national audience. Preparing for two of the largest national retailer shows, Stimulus Brand developed an all-new display booth and promotion offering free counter displays stocked with sunglasses. Developing targeted direct mail to all show attendees, Moore Frames invited retailers to visit their booth and see Moore of what’s in-store for their businesses.
A similar program was developed supporting the Ski & Snowboarding industry. Further promotional advertising is planned and in development.
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The Position Player: And what happens when you have one.
This book introduces “positioning” as a key element to success in business and what can happen when your team has a strategic “Position Player” on board. Through the experiences and brand cases cited by Tom McManimon, learn the value of brand positioning. Find your unique place to shine and build your game plan to win the hearts, minds, wallets, and loyalty of customers.
The Stuff That Sticks. The personal brand you already know.
See new perspectives on personal branding, the value of reinvention, and the importance of managing your brand today. Gain confidence and direction, knowing better what distinguishes YOU and, in the process, reveal the elements of a brand you already know. Yours.
