By Amy Heistand for The Times of Trenton / 4/14/14
Today, with the internet, social media, broadcast advertising and more all competing for your customers’ attention, it takes a lot to get your business noticed. If you’re going to stand out in the crowd, the right marketing strategy isn’t just smart – it’s crucial.
At StimulusBrand Communications, owner Tom McManimon and his team understand that the growth of your business depends on understanding your unique brand and projecting it well. They have many years of experience establishing the identities of organizations of every size – and they put that experience to work for clients every day.
“Our company is an independently owned brand marketing and advertising firm,” said McManimon of his Ewing-based firm. “We work with small, medium-size and large companies. For small independent companies, we help launch sound marketing direction, identity and sales tools, websites, advertising and more.”
After studying drawing and painting at Providence College, McManimon began his career as a studio artist at a New York-based advertising firm. Before long he became an agency art director developing award-winning caliber advertising campaigns and design materials. After switching firms, he was promoted to executive creative director, developed a creative reputation and helped grow that firm’s annual billings to more than $170 million.
In 2002, he launched StimulusBrand Communications and began putting his corporate branding and multi-media expertise to use in his own firm. Since then his list of clients has grown to include national and international companies – and many small, independently owned businesses, too.
“Our work has helped many local and independent businesses thrive,” McManimon said. “From an auto dealership to restaurants, furniture to sunglasses, real estate to law firms, schools to hospitals, banks to landscapers, and many more, we recognize and support the needs of independent business owners.”
The independent business owners who are StimulusBrand clients have come to rely on Tom for a wide variety of services. From demystifying social media to designing or redesigning a website to helping plan an advertising or public relations strategy, StimulusBrand Communications provides everything they need to get their message heard.
“Often, the basics mean everything to them,” McManimon said about entrepreneurs starting a new business. “Providing marketing direction, logos and identity, advertising, brochures, websites, emails and so much more is paramount to their ability to compete. And while StimulusBrand has grown to serve national and international companies, we love helping independents think big and reach new levels of success.”
McManimon is a member of the Princeton Regional Chamber of Commerce, the Mid Jersey Chamber of Commerce and is on the advisory board for the New Jersey Small Business Development Centers. He is also past marketing director and current committee member of Notre Dame High School where he helped develop multiple marketing efforts that help the school remain strong and grow.
As an independent business owner himself, McManimon values his relationships with other entrepreneurs. “It’s important to get out and meet shop owners and connect with the businesses that are right in our backyard and contribute to the vitality of our community,” he said. “At StimulusBrand Communications, we support many local independent businesses in the products we buy and the production services we implement. Just as we build business through referrals, we, too, refer business to neighboring independents.”
That give-and-take among his fellow business owners is among the things McManimon appreciates most about running StimulusBrand Communications. “I am lucky because I get to practice my craft and pursue my passion every day,” he said. “And I get to do that in a way that helps others be successful.”
To learn more about what StimulusBrand Communications can do for your business, visit www.stimulusbrand.com or call (609) 538-1126.