New Identity for Princeton Mercer Regional Chamber

By April 1, 2019Uncategorized

StimulusBrand proudly introduces the new brand identity created for New Jersey’s largest Regional Chamber of Commerce—Princeton Mercer Regional Chamber. The consolidation of the Princeton Regional Chamber of Commerce and the MIDJersey Chamber of Commerce has created a dynamic, forward-thinking organization that is rich in history, yet continually evolving to meet the changing needs of a diverse, innovative and vibrant business community. StimulusBrand conducted market research, naming, and logo and tagline development. The deep green of the former Princeton Regional Chamber of Commerce logo aligned with the deep blue from the former Mercer Regional Chamber of Commerce identity depicts waves of a flag stemming from the letter “I” in the word Princeton. Capturing the spirit and strength of the tagline “Champions for Business”, the graphic celebrates the coming together of two longstanding organizations flying tall and proud as it serves all of central New Jersey and its businesses. The graphic of the waves suggests constant motion and forward progress. We are proud to contribute to this momentus change and help introduce the new organization as the Princeton Mercer Regional Chamber. Tom McManimon, President Stimulusbrand Communications www.stimulusbrand.com

Logo for new Princeton Mercer Regional Chamber

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