Brand Leadership


“Brand favor is all about getting the right people to see you, know you, select you, remember you, spread the word, and of course, come back for more.”

As a leader, Tom always has his eye on the big picture. He is an artist, writer, musician and a creative thinker 24/7. A creative perfectionist, Tom repeatedly noodles, nudges, tucks, and tweaks the details. Every assignment begins with Tom‘s vision in thumbnail sketches which truly are the size of his thumbnail. He sees what no one else can.

Having grown up in a family of nine children, Tom is a seasoned competitor. In his youth, he could be found in the trenches on the gridiron or on any nearby hardwood court. He cheers voraciously for his PC Friars basketball and Ice Hockey teams. He can be spotted regularly at 6am in his local gym or every now and then, behind the drums jammin to Blues, Classic rock, or Motown favs.

Tom is all about knowing your customers and what moves them, discovering the truth of your brand, and then building a program that elevates your product with impact and consistency and stimulates people to action.

Work with Tom and you will hear, “what if?”, ”have you ever?”, “what about?”, and “why not?” As a recognized expert in branding, Tom‘s recently published books entitled: “The Position Player” and “The Stuff That Sticks. The personal brand you already know.” can be found on He is known to be a stickler for details and can convince you why color and typography choices mean everything. And consistency is the rule.

Hear Tom on the Podcast speak on Positioning: Distinguish Your Brand. Win Customers. Build Loyalty.

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Passion: The relentless pursuit of excellence.

Little known fact: I believe in angels.

Best words of advice: “Let it go. Smile.”