StimulusBrand has helped launch an all-new identity supporting the New Jersey State Museum. Work included brand strategy, new logo and tagline, way-finding signage, graphics style guide, email programs and a membership brochure.
The brand message positions the Museum as a place for: Inspiration. On display.
The new mark features a symbol reminiscent of a Calder sculpture displayed on front the grounds of the museum. The mark features a deep purple tone with gradient of blue. Its form also symbolizes the letter “M” wrapped by a curved form behind it symbolic of the Museum’s Planetarium facility.