StimulusBrand Communications has been engaged by the Henry J. Austin Health Center for a re-branding effort. Work began with strategic review, communications planning and positioning to set the foundation for advertising messaging and follow-up marketing efforts. The agency then plans to develop a new logo and brand identity.
Henry J. Austin Health Center, Inc. (HJAHC) is located in Trenton, New Jersey. Established in 1969 as Trenton’s Neighborhood Health Center, HJAHC was incorporated in 1986 as a private, non-profit 501(c)(3) entity. The mission of Henry J. Austin Health Center is to provide quality, community-based, affordable, accessible primary health care services in a culturally sensitive manner with respect and dignity. Increasing access and decreasing barriers to quality care are the mainstays of HJAHC.
HJAHC is the largest non-hospital based ambulatory care provider in the city. Primary health care services include: adult medicine, gynecology, pediatrics, HIV treatment, dental care, podiatry, and ophthalmology. Additional services are nutrition, social service, substance abuse assessment and intervention, behavioral health, translation services, transportation, and an onsite pharmacy. Most forms of health insurance including Medicare and Medicaid are accepted and there is a sliding fee scale for the uninsured. Henry J. Austin Health Center provides care to approximately 19,000 individuals annually generating more than 61,000 visits from four locations.