Philadelphia Insurance Companies, headquartered in Bala Cynwyd, PA, designs, markets, and underwrites commercial Property/Casualty and Professional Liability insurance products to more than 120 speciaty niche industries, delivered through 50 offices strategically located across the United States.
In 2013, PHLY Insurance selected StimulusBrand to develop creative campaigns that elevate their market presence promoting their leadership in specialty niche industries. We developed a brand positioning, supported by print and digital advertising, and annual sales promotion campaigns featuring videos and incentive marketing efforts. Our 2015 promotion resulted in a better than 50% growth in business, netting PHLY over $14 million in newly-committed premiums.
We continue to create multi-media campaigns for niche industry groups of PHLY, as well as for Tokio Marine Group, PHLY’s parent company, and PHLY’s Surety Bonding division in California.