Blog / News

November 20, 2018 in Articles, Branding

Positioning your thing: Capture the hearts, minds and souls of customers

Every one of us has…a thing! And we’re ….proud ….of our thing. Our thing is unique. It’s not someone else’s. Its YOUR thing.   We ALL want our thing to grow. We all want our thing to be impressive, so the right people stand up and take notice. And we…
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September 18, 2018 in Uncategorized

New ad campaign in a Mid-State of Mind for Mid-State Lumber.

StimulusBrand Communications launches new ad campaign directions promoting Mid-State Lumber. Creative work features print and digital advertising and sales support materials. Since 1976, Mid-State Lumber Corp. has earned a market-wide reputation as a source of building material products for the retail lumber dealer. With four facilities located in Branchburg, NJ,…
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September 14, 2018 in Branding, News, Uncategorized

New multi-media brand campaign for The Bank of Princeton

StimulusBrand  announces the launch of a new multi-media brand advertising campaign promoting The Bank of Princeton. Appearing throughout the central New Jersey region beginning September 3rd and running through November, 2018, a broad mix of media features TV commercials, In-Theatre Video, Billboards, Train Station platform posters, and Print ad placements…
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August 14, 2018 in Branding, Uncategorized

StimulusBrand-SMUG brewery brand

StimulusBrand was recently selected to develop and help launch SMUG BREWING, a new craft brewery set to open early this fall in Pawtucket, Rhode Island. Initial work began with logo identity, a marketing tagline which states: Artfully Crafted. Boldly Consumed. —— followed by their website design. Smug Brewing Company will open…
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June 16, 2018 in Branding, News

StimulusBrand wins 12 Awards

It was raining Gold, Silver & Bronze. at this year’s annual Awards event for NJ Communications, Advertising & Marketing Association held at Jasna Poland CC. A great mix of our agency ( http://www.stimulusbrand.com) work was honored to receive 12 trophies. Twelve! A mix of Gold, Silver and Bronze. The work…
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April 7, 2018 in Articles, Branding, News, News & Articles

Brand Makeover Clinic – Event Past! Schedule your Company for a Brand Review.

Prepare for a Brand Makeover—A Smart Approach to Improve Brand Relevance and Effectiveness as Your Business and Your Marketplace Change  There’s no question that your brand—the ultimate courier of your business personality and service offerings—is essential to your success in generating and preserving customer loyalty. Although your brand’s shelf life…
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January 4, 2018 in News & Articles

Corporate Brand Makeover. When is the time?

Take care of your brand. Your bottom line will thank you! For a consultation, call Tom McManimon at 609.538.1126. Email: tom@stimulusbrand.com Companies often come late to the rebranding process. How do you know when it is time to reinvent? Sales may not be up to expectations or growth has slowed.…
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December 9, 2017 in Branding

Reinventing your brand with color

The web. Social media. Television. Print. Outdoor. Brochures. Papers. We are increasingly bombarded with information, entertainment, and noise—all in a rich mix of words, color, and imagery. The saturated media mix has become a place for synesthesia, fighting for attention, capturing imaginations, and overloading the senses—causing many to zone out while pockets of others…
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December 4, 2017 in Branding

Marketing —making a difference

As we approach the final turn towards the finish of the year, I am always reminded of the work we were fortunate to develop over the course of the year. It’s been another terrific year filled with corporate brand makeovers, fresh identity programs, feature videos, new web designs and more.…
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April 3, 2017 in News

StimulusBrand—Princeton Regional Chamber Ad campaign

–The Princeton Regional Chamber of Commerce , Central New Jersey’s largest Chamber, announced today that they are launching a new multimedia advertising campaign that will focus on the Chambers regional growth and highlight the business experience the Chamber is bringing to its member companies. This campaign marks the first time a…
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January 13, 2017 in Articles

The Position Player. And what happens when you have one.

I am now developing a NEW book focusing on Brand Positioning entitled: “The Position Player. And what happens when you have one.”  My career has been largely focused on developing Brand Strategies that set client companies up to compete and win. A strategic and proprietary positioning has always been the foundation for…
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November 28, 2016 in Branding, News & Articles, Wealth

Branding can define and increase your wealth

Preview the interview at the following link: https://vimeo.com/193391251  And pick up a copy of Toms book “The Stuff That Sticks. The personal brand you already know.”at Amazon.com today. Invest In Your Brand & Grow Your Wealth Deborah J. Fraizer, RICP®, Financial Advisor, interviews Tom McManimon, President & Owner of StimulusBrand, which…
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September 13, 2016 in Articles

BRANDING checklist

StimulusBrand logos 2106 From a branding ambassador and impassioned marketer: a pass-along set (7 topics to be exact) of advice—brought to you first from Spinsucks.com—for all those considering refreshing their company or product brand: So you’ve sat down, stressed out about your logo, decided on what colors you’ll use, and now…
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June 15, 2016 in Articles, Branding

How well do you represent your brand?

Most people go about their daily business reacting to brands all around them—or not. The work brands do to distinguish themselves makes the difference between winners and also-rans. And, the same can be said about you and how you represent your company’s brand or your personal brand. Have you ever heard the…
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November 20, 2015 in Articles, News & Articles

What my experience with Lockjaw can teach you about Customer Loyalty

They say that if you live long enough life will hand you a few surprises — a few crises along the way. And how you “Rise” to those challenges makes all the difference in going forward.   Back in 2002, a company where I worked for 16 years and helped…
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September 23, 2015 in Articles, News

StimulusBrand produces 2016 Birds – Calendar design for USDA

StimulusBrand continues to partner with Diversity Marketing and the USDA to help educate farmers and owners of birds and poultry to know the warning signs of infectious deceases and and offer specific steps to help protect their birds. As part of a deep marketing program consisting of web, interactive, event…
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September 23, 2015 in Articles, News

Excellence. At work……begins with new brand identity for Stewart from StimulusBrand

StimulusBrand partners with Stewart Business Systems (a Xerox Company), a regional leader in the field of Office Technology, Solutions and Service since 1959, to refresh and energize their Stewart brand and local marketing activities. StimulusBrand launched an all-new logo and system identity, tagline, stationery, marketing materials, and a new website underway.…
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September 23, 2015 in Articles, News

Inspiration. On display. New brand campaign for NJ State Museum

StimulusBrand has helped launch an all-new identity supporting the New Jersey State Museum. Work included brand strategy, new logo and tagline, way-finding signage, graphics style guide, email programs and a membership brochure. The brand message positions the Museum as a place for: Inspiration. On display. The new mark features a…
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September 23, 2015 in Articles, Interactive, News

StimulusBrand designs interactive reports for Prudential Agricultural Investments

StimulusBrand is working with Prudential Agricultural Investments to design and publish all-new Commodity Quarterly Investments Summary Reports. Reports will be online as interactive documents approximately 30-40 pages and displayed by section of country and highlighted commodities. The new program begins in November 2015.
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April 2, 2015 in News

StimulusBrand to rebrand NJ State Museum

Stimulusbrand has been engaged to redevelop the brand and marketing support to the NJ State Museum. Work begins with research, identity, and signage with an anticipated launch beginning in summer of 2015.
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February 21, 2015 in News

Branding refresh—Stewart Business Systems, a Xerox Company & StimulusBrand

StimulusBrand is pleased to announce a new partner relationship with Stewart Business Systems (a Xerox Company), a regional leader in the field of Office Technology, Solutions and Service since 1959.  With a goal to refresh and energize their Stewart brand and local marketing activities, StimulusBrand will be partnering with Stewart…
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December 29, 2014 in Articles

Hire your design firm from the inside out.

I was asked recently, “why do top firms hire you and what makes them stay? I quickly thought, “is it our portfolio, our reputation, specific experience, or maybe a strong referral?” I am happy to say that all of those have played a role in securing new clients and building…
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August 5, 2014 in Articles

To rebrand or not to rebrand. How to know.

Companies often come late to the rebranding process. How do you know when it is time to reinvent? Sales may not be up to expectations or growth has slowed. Often, companies tweak their advertising messages or change agencies. They rarely work on their brand. Moreover, what we've learned is that...…
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August 4, 2014 in Articles

9 quick questions to knowing your own brand.

  Do you deliver or sit through an Annual Review in your job? Usually, this process provides a barometer in how you are performing and what steps you can take to make improvements or enhance your skills and value. The same can be said when it comes to your personal…
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August 4, 2014 in Articles

The worth in designing a professional logo

"I think it's time for a new logo." How many times have you considered that while planning new marketing initiatives? Too often it is followed by a typical response, "I don't think it's worth it." Some people might say determining the worth of a professional logo is impossible, but 33…
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July 7, 2014 in Branding, News

Inglis Signs StimulusBrand For Brand Marketing

July 8, 2014, Ewing, NJ and Philadelphia, PA -- StimulusBrand Communications has been engaged by Inglis, a trailblazing organization based in Philadelphia.  Founded in 1877, Inglis enables people with disabilities, and those who care for them, to achieve their goals and live life to the fullest.  StimulusBrand will help refresh…
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April 30, 2014 in News

Vacation like a Banchi —StimulusBrand adds trade displays to mix

After designing multiple award-winning, seasonal advertising and promotion programs for Banchi Outdoor Adventures Get-Away Tours, StimulusBrand recently developed a series of Banner-stand displays for trade exhibits and events. Campaigns have included, print advertising, post cards, in-store posters, and trade displays.
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April 28, 2014 in News

Tom McManimon designs 2014 Obie Award-winning outdoor campaign

Tom McManimon, principal at StimulusBrand Communications, designs Obie Award-winning outdoor campaign. Working in partnership with Diversity Marketing and Communications, Tom created a Public Service campaign assisting New Jersey’s Essex County Sheriff’s Department in spreading the word that Carjacking is a serious crime that results in serious prison time. The 2014…
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April 23, 2014 in News

StimulusBrand Communications gets independents noticed

By Amy Heistand for The Times of Trenton / 4/14/14 Today, with the internet, social media, broadcast advertising and more all competing for your customers’ attention, it takes a lot to get your business noticed. If you’re going to stand out in the crowd, the right marketing strategy isn’t just…
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March 26, 2014 in Articles

Individual Branding – “It’s Personal”

Have you ever heard the phrase, “Personal Branding”? Do you think it is revealed in your dress style, your job position, the car you drive or even the company you keep? What I love most about Personal Branding is just that — it is personal. No two personal brands are…
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March 12, 2014 in Articles

Are you a good listener? That is the question.

In marketing and advertising, many creative ideas never see the light of day because of weak presentations or poor selling skills. Managers dedicate time and money on training programs promising to improve a staff members' sales and presentation techniques. The problem may, however, originate much earlier than the sales presentation.…
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December 5, 2013 in News

StimulusBrand lands new branding assignment with Capital Agricultural Property Services, Inc.

StimulusBrand launched an all-new brand identity, collateral and website for Capital Agricultural Property Services (CAPS), a division of Prudential. Work includes logo & identity, an all-new website design, collateral & interactive, and user training manuals. The new identity and website can be found at www.capitalag.com.
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October 1, 2013 in Articles

Company Stories – Don’t just Tell…. Do!

A recent book entitled True Story: How to Combine Story and Action to Transform Your Business is creating a buzz in the marketing community. It is written by Ty Montague, a successful advertiser and the founder of co: collective, a consultancy that helps clients develop a brand story by using…
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September 17, 2013 in News

StimulusBrand Communications builds brand coverage for Philadelphia Insurance Companies, Inc.

StimulusBrand launched a new nationwide ad campaign for Philadelphia Insurance Companies supported with print, online and web media. Campaign ads promoting a new corporate brand positioning highlighting various business units appear in publications such as: Insurance Journal, Best Review, Risk & Insurance, National Underwriter and more.
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July 7, 2013 in News

Tom McManimon Inducted into Search the Elite for Excellence in Marketing

Mr. McManimon leads a premier marketing firm in New Jersey EWING, NJ, JULY 7, 2013, Thomas McManimon, President and Owner of StimulusBrand Communications, has been recognized by Search the Elite for showing dedication, leadership and excellence in Marketing. Mr. McManimon, who has more than three decades of experience in the…
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June 7, 2013 in Articles

Truth in Branding — the Beginning of a Lasting Relationship

There’s a saying that you can’t make someone else happy unless you are first happy with yourself. Likewise, you can’t get others to understand your brand until you understand it yourself. As important as it is to understand our personal “influencers,” as discussed in our last blog, it’s equally important…
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April 2, 2013 in Articles

The Influences that Influence

“If you know from whence you came, there are absolutely no limitations to where you can go.” — James Arthur Baldwin Deep spiritual thinkers as well as quantum physicists claim that every single thing influences every other thing. In chaos theory, the so-called “butterfly effect” is based on how a…
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January 20, 2013 in Articles

10 Ways the “Artist Within” Can Make You Even More Successful!

When you hear the term “artist” do you think of drawing or painting, or arts and crafts, or music, or even poetry? You might say, “Gee, no way am I an artist.” Even though I immersed myself in many tactile art skills while growing up, I still remember my father…
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November 12, 2011 in Articles

Why Hire a Branding Expert?

Stop talking to yourself! Step outside and learn a thing or two. You just might come to a better understanding of whom your customers are and their motivations. And, reach them in manner that makes them favor your product or company. Uncover new opportunities or fresh ways of thinking about…
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November 9, 2011 in News

StimulusBrand Communications – Wins Big at NJCAMA 2011 Astra Awards

The NJ Communications, Advertising and Marketing Association (NJ CAMA) honored StimulusBrand Communications with 11 distinguished Awards of Excellence, 5 Gold and 6 Silver Awards, at the 2011 ASTRA Awards competition held recently at Jasna Polana in Princeton, New Jersey. The USDA, IXP Corporation, Reid Sound, Navitas Corp., Ocean City Tourism,…
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May 9, 2010 in News

For Berra, It Ain’t Over Till … Well, You Know the Rest

NY Times / Campaign Spotlight By STUART ELLIOTT Published: May 24, 2010 One of the most-quoted Yogi-isms — the funny yet true sayings by the baseball great Yogi Berra — is "You can observe a lot by watching." Well, you can certainly observe a lot about where advertising is today…
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April 18, 2010 in News

StimulusBrand Promotes Healthy Living with USDA

StimulusBrand, in partnership with Diversity Marketing and Communications, recently developed proposals to the USDA. The agency has been contracted to implement a national multi-media public awareness campaign focusing on Fish Health. Messaging will center on Viral Hemorrhagic Septicemia (VHS) a disease negatively affecting various species of fish and encouraging better…
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April 13, 2010 in Articles

What a Lesson in Phonics Can Do for Creativity

I am always surprised at how many people have trouble pronouncing my name. McManimon. You would think it was full of consonants. It's simple really, if you took phonics in grade school. Today, we are so geared to experience the world around us in flashes. Nano-seconds really. In the communications…
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April 11, 2010 in News

StimulusBrand – The Sound of Things to Come

StimulusBrand has been engaged to brand Reid Sound, Inc., a sound engineering and event sound management company located in Hamilton, New Jersey. Work will begin with a new logo and identity materials along with brand positioning. Ongoing media mix for 2010 will include website re-design, direct marketing, online and broadcast…
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March 7, 2010 in News

Stimulusbrand Secures Emergency Response Leader

StimulusBrand secures relationship with public safety and emergency response leader iXP Corporation. With more urgency and focus on emergency response preparedness, StimulusBrand developed a new brand position and identity for iXP Corporation, headquartered in Cranbury, New Jersey. Program elements consisted of a communications plan, Identity and business papers, brochure and…
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November 22, 2009 in News

Stimulusbrand Builds Architecture Visibility

StimulusBrand recently developed integrated communications for Connolly Architecture, LLC., a Princeton-area based architectural firm. The program consisted of a multi-panel brochure presenting background, design samples, and the company focus on sustainable design. An all-new website (www.connollyarchitecturellc.com) features a full study of the company strengths, a deep gallery of architectural projects…
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September 4, 2009 in News

A Stimulus Plan to Bank On

StimulusBrand recently created initial brand positioning and identity for the launch of a new bank to the Princeton, NJ community. Opening of the first branch was supported with advertising, direct mail, collateral, interior design, and grand opening event activities. Further brand building and product promotions helped end the first year…
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August 28, 2009 in News

StimulusBrand – Champion for Business

StimulusBrand principal, Tom McManimon in partnership with PING (Princeton Internet Group) and various other professionals has lent marketing expertise towards re-branding The Princeton Regional Chamber of Commerce. Positioning the organization and its members as Champions for business, an all-new website developed by PING, www.princetonchamber.org will feature members as familiar faces…
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June 17, 2009 in Articles

What’s Your Story?

Next time you're networking, remember this: you have but a brief moment-sometimes seconds-to tell your story. It is in how you tell your stories and how you direct them that make them memorable...or not. Storytelling is an indication of ones emotional intelligence - perhaps even more than their rational intelligence.…
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May 20, 2009 in News

StimulusBrand Helps People See Moore

StimulusBrand recently helped regional leader Moore Frames and their Chap'el line of sunglasses open eyes to a broader national audience. Preparing for two of the largest national retailer shows, Stimulus Brand developed an all-new display booth and promotion offering free counter displays stocked with sunglasses. Developing targeted direct mail to…
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March 7, 2009 in News

StimulusBrand Green With Energy

StimulusBrand recently developed integrated communications for the identity and launch of Windstreet Energy, Inc. , a renewable Green Energy company. We launched a multi-media campaign consisting of corporate identity, advertising, business & consumer sales materials, direct mail with fulfillment materials, banner and website design, and signage. A series of gift…
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November 11, 2008 in News

Stimulus Plans to Rejuvenate — Once and for All

StimulusBrand will develop integrated communications for the identity and launch of Onsen for All , a new wellness center in Kingston, New Jersey. The center, inspired by the Japanese onsen tradition of the therapeutic benefits of hot water soaking, will feature a beautifully landscaped Japanese-style spa garden with cedar hot…
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