strategic branding | Stimulus Brand

Traditional vs. digital marketing: The relevance of both.

By | Uncategorized

The digital marketing industry contains two types of people: experienced marketing professionals with a traditional approach who start by tapping into the psyche of their target audiences; and a newer generation of marketers who have trained in a digital-first era and familiarized themselves on a practical level with the various…

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Strategic brand review & Positioning. Your move!

By | Articles, Branding

There’s no question that your brand—the ultimate courier of your business personality and service offerings—is essential to your success in generating and preserving customer loyalty. Although your brand’s shelf life should be long-lasting and its delivery consistent, it should also evolve when your marketplace and today’s fast-moving communication landscape call…

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