Is now the time to refresh? With the constraints and challenges brought on by Covid19 over these last 2+ years, we face a continual evolving landscape in how we conduct business, attract customers and succeed. Right now, the window of opportunity seems to be opening—even if just a crack. More…
What was once (long ago) just a nugget of an idea has been developed, implemented, tweaked, twisted and re-defined over the years. Can you state what your brand is right now? Do you think it is your logo? What is the “unique & enduring” proposition that keeps business coming your…
There’s no question that your brand—the ultimate courier of your business personality and service offerings—is essential to your success in generating and preserving customer loyalty. Although your brand’s shelf life should be long-lasting and its delivery consistent, it should also evolve when your marketplace and today’s fast-moving communication landscape call…
They say that if you live long enough life will hand you a few surprises — a few crises along the way. And how you “Rise” to those challenges makes all the difference in going forward. Back in 2002, a company where I worked for 16 years and helped…
Recent Comments