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Is your bank ready for a new brand landscape?

By Articles, Branding, News & Articles, Uncategorized No Comments

At StimulusBrand, we’ve developed strategic brand marketing and advertising for banks, hospitals, law firms, sports teams, museums, real estate, schools, food, insurance companies, healthcare, energy, transportation, tourism, eyewear, building products, and even a brew pub. We have served many banks through the years from small community start-ups, to regional leaders, through multi-bank mergers and growth with strategic…

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Strategic brand review & Positioning. Your move!

By Articles, Branding

There’s no question that your brand—the ultimate courier of your business personality and service offerings—is essential to your success in generating and preserving customer loyalty. Although your brand’s shelf life should be long-lasting and its delivery consistent, it should also evolve when your marketplace and today’s fast-moving communication landscape call…

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Brand Makeover Clinic – Event Past! Schedule your Company for a Brand Review.

By Articles, Branding, News, News & Articles No Comments

Prepare for a Brand Makeover—A Smart Approach to Improve Brand Relevance and Effectiveness as Your Business and Your Marketplace Change  There’s no question that your brand—the ultimate courier of your business personality and service offerings—is essential to your success in generating and preserving customer loyalty. Although your brand’s shelf life…

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The Position Player. And what happens when you have one.

By Articles
I am now developing a NEW book focusing on Brand Positioning entitled: “The Position Player. And what happens when you have one.”  My career has been largely focused on developing Brand Strategies that set client companies up to compete and win. A strategic and proprietary positioning has always been the foundation for...
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BRANDING checklist

By Articles

From a branding ambassador and impassioned marketer: a pass-along set (7 topics to be exact) of advice—brought to you first from Spinsucks.com—for all those considering refreshing their company or product brand: So you’ve sat down, stressed out about your logo, decided on what colors you’ll use, and now you’re finished, right?…

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How well do you represent your brand?

By Articles, Branding

Most people go about their daily business reacting to brands all around them—or not. The work brands do to distinguish themselves makes the difference between winners and also-rans. And, the same can be said about you and how you represent your company’s brand or your personal brand. Have you ever heard the…

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