Skip to main content
Monthly Archives

August 2014

To rebrand or not to rebrand. How to know.

By Articles

Companies often come late to the rebranding process. How do you know when it is time to reinvent? Sales may not be up to expectations or growth has slowed. Often, companies tweak their advertising messages or change agencies. They rarely work on their brand. Moreover, what we’ve learned is that……

Read More

The worth in designing a professional logo

By Articles

“I think it’s time for a new logo.” How many times have you considered that while planning new marketing initiatives? Too often it is followed by a typical response, “I don’t think it’s worth it.” Some people might say determining the worth of a professional logo is impossible, but 33…

Read More