Come meet the Author, Tom McManimon at the Pyramid Club speaking on his book, “The Position Player.”
Thursday, Nov.14th, 2019.
6pm-8pm The Pyramid Club
1735 Market St. Phila, Pa, 19103
WHAT’S YOUR POSITION ON WINNING? Win the hearts, minds, wallets and loyalty of customers. The POSITION PLAYER recounts those days of a high school football team as it competes to win its first game after 19 losses in a row. While seemingly outmatched, their preparation and pre-game knowledge of their competition prepares them to compete, and WIN! The lessons learned in athletic competition carry forward into business. Knowing your strengths and weaknesses while understanding the characteristics, behaviors, and identities that comprise your competitive landscape can reveal opportunities to boldly differentiate your brand and position yourself to win. This book introduces “positioning” as a key element to success in business. Through the experiences and brand cases cited by Tom McManimon, learn the value of brand positioning. Find your unique place to shine and build your game plan to win the hearts, minds, wallets and loyalty of customers.