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Articles

To rebrand or not to rebrand. How to know.

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Companies often come late to the rebranding process. How do you know when it is time to reinvent? Sales may not be up to expectations or growth has slowed. Often, companies tweak their advertising messages or change agencies. They rarely work on their brand. Moreover, what we’ve learned is that……

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9 quick questions to knowing your own brand.

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  Do you deliver or sit through an Annual Review in your job? Usually, this process provides a barometer in how you are performing and what steps you can take to make improvements or enhance your skills and value. The same can be said when it comes to your personal…

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The worth in designing a professional logo

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“I think it’s time for a new logo.” How many times have you considered that while planning new marketing initiatives? Too often it is followed by a typical response, “I don’t think it’s worth it.” Some people might say determining the worth of a professional logo is impossible, but 33…

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Individual Branding – “It’s Personal”

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Have you ever heard the phrase, “Personal Branding”? Do you think it is revealed in your dress style, your job position, the car you drive or even the company you keep? What I love most about Personal Branding is just that — it is personal. No two personal brands are…

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Are you a good listener? That is the question.

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In marketing and advertising, many creative ideas never see the light of day because of weak presentations or poor selling skills. Managers dedicate time and money on training programs promising to improve a staff members’ sales and presentation techniques. The problem may, however, originate much earlier than the sales presentation….

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Company Stories – Don’t just Tell…. Do!

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A recent book entitled True Story: How to Combine Story and Action to Transform Your Business is creating a buzz in the marketing community. It is written by Ty Montague, a successful advertiser and the founder of co: collective, a consultancy that helps clients develop a brand story by using…

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The Influences that Influence

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“If you know from whence you came, there are absolutely no limitations to where you can go.” — James Arthur Baldwin Deep spiritual thinkers as well as quantum physicists claim that every single thing influences every other thing. In chaos theory, the so-called “butterfly effect” is based on how a…

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Why Hire a Branding Expert?

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Stop talking to yourself! Step outside and learn a thing or two. You just might come to a better understanding of whom your customers are and their motivations. And, reach them in manner that makes them favor your product or company. Uncover new opportunities or fresh ways of thinking about…

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