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Articles

Brand Makeover Clinic – Event Past! Schedule your Company for a Brand Review.

By | Articles, Branding, News, News & Articles | No Comments

Prepare for a Brand Makeover—A Smart Approach to Improve Brand Relevance and Effectiveness as Your Business and Your Marketplace Change  There’s no question that your brand—the ultimate courier of your business personality and service offerings—is essential to your success in generating and preserving customer loyalty. Although your brand’s shelf life…

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BRANDING checklist

By | Articles

From a branding ambassador and impassioned marketer: a pass-along set (7 topics to be exact) of advice—brought to you first from Spinsucks.com—for all those considering refreshing their company or product brand: So you’ve sat down, stressed out about your logo, decided on what colors you’ll use, and now you’re finished, right?…

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How well do you represent your brand?

By | Articles, Branding

Most people go about their daily business reacting to brands all around them—or not. The work brands do to distinguish themselves makes the difference between winners and also-rans. And, the same can be said about you and how you represent your company’s brand or your personal brand. Have you ever heard the…

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Hire your design firm from the inside out.

By | Articles

I was asked recently, “why do top firms hire you and what makes them stay? I quickly thought, “is it our portfolio, our reputation, specific experience, or maybe a strong referral?” I am happy to say that all of those have played a role in securing new clients and building…

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