Prudential Mortgage Capital Company, headquartered in Chicago, IL, is a leading provider of commercial and multifamily mortgages in the US, offering a range of capital sources, financing options and loan servicing capabilites to Commercial, Multifamily and Agriculture markets.
Hired in 2006, StimulusBrand rejuvenated all marketing and sales materials re-connecting prospects to the style and brand spirit of “The Rock.” We conducted a marketing audit with management and sales teams nationwide. We developed multiple collateral programs, direct mail, displays, powerpoint modules, signage, event promotions, and templated materials for ease of use.
In 2014, we introduced an all-new brand campaign reflecting Prudential’s new “Bring your challenge” corporate direction. We introduced a tagline that positions them to their unique strength, stating: “We Get It. Done.” We then built a full integrated campaign including a new website, corporate brochures and sell sheets, interactive emails, biography profiles, market data sheets, and more.