All Posts By

Tom

BRANDING checklist

By | Articles

From a branding ambassador and impassioned marketer: a pass-along set (7 topics to be exact) of advice—brought to you first from Spinsucks.com—for all those considering refreshing their company or product brand: So you’ve sat down, stressed out about your logo, decided on what colors you’ll use, and now you’re finished, right?…

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How well do you represent your brand?

By | Articles, Branding

Most people go about their daily business reacting to brands all around them—or not. The work brands do to distinguish themselves makes the difference between winners and also-rans. And, the same can be said about you and how you represent your company’s brand or your personal brand. Have you ever heard the…

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Hire your design firm from the inside out.

By | Articles

I was asked recently, “why do top firms hire you and what makes them stay? I quickly thought, “is it our portfolio, our reputation, specific experience, or maybe a strong referral?” I am happy to say that all of those have played a role in securing new clients and building…

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